Calculating your ROI
A great addition to Digital Marketing platform is the Promotional Marketing strategy. This industry segment involves branded merchandise with your company name, logo or message.
When planning an annual marketing and advertising budget it is important to earmark funds for promotional items that can increase your company or organizations brand awareness.
81% of Americans own a branded item. For the sake of this conversation we will take a look at the branded T shirt.
According to a global impressions study done in 2019, 80% of Americans currently own a branded T-shirt (I know you are checking your drawers as we speak!) Did you also know the 63% of consumers will keep that shirt for over one year? And a further 47% will keep it for two Years?
On average the number of “Impressions” (how many times the brand on the T-shirt will be seen) is 3,400throughout it’s life span. Understanding that, if you purchase T-shirts for your business and the average cost was $7.00 per shirt, your actual ROI (return on investment is merely 2/10 of a cent! What a great value, and your clients, potential clients, employees and even random strangers will be marketing YOUR business every time they wear it out in public.
The key to successful impressions is the more the shirt gets worn, the more your brand gets seen. When considering what type of shirt, consider that when asked, 52% of Males said quality mattered while 36% of Females said attractiveness mattered. Finding a quality garment, creating an attractive piece of art, and considering the many options there is to decorate, as well as the placement of the art, will be the deciding factor on how long the recipient will keep it and wear it, thus affecting your total return on investment!
