It always makes sense to review your marketing budget and start thinking about how much spend you will allocate to planned campaigns and marketing activity. For many marketers, this means a focus on digital channels but interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world. Of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence.
From handouts at trade fairs through to well planned launches it helps to know what your customers are looking for in the promotional space and to recognize the trends. What do customers value from promotional materials? Are they interested in utility and practicality or is it the aesthetics and style that will impress them more? Another factor is the growing issue of recycling and conscious consumerism which are now shaping promotional material trends.
Are your products eco-friendly and if not, could they actually be damaging your brand? The enclosed catalog offers some of the trends that are emerging in promotional marketing and how they will shape this still powerful marketing strategy.